10 Best Music Analytics Tools for Artists and Music Managers

So, you wrote some dope tracks and you’ve got your tunes on platforms like Apple or Spotify. Now what?

The truth is, most young artists aren’t sure what to do next.

There’s no question that the music industry has changed dramatically in recent years. It can be overwhelming.

With technology making it easier than ever for artists to share their music with the world, it’s more important than ever to track your analytics and measure your success. That’s where these awesome analytics platforms come in!

They can help you learn more about how your songs perform on anything from a single streaming platform to your whole online presence.

Your competitors are already using them, so why aren’t you? And many of them are free too!

Spotify Statistics

Some of the best music analytics tools are those that don’t cost a dime to use.

Spotify, for example, provides in-app analytics tools for you to run music analytics on your pieces and see how they perform on the platform.

That means you can get real-time and monthly updates of music data to determine what songs are the most popular so that you can share them on social media with your fans.

You can also learn about the demographics that you’re reaching on Spotify for artists and which ones that you’re not too.

Bandcamp Statistics

Another big platform for artists is Bandcamp and they too generate music data using their own music analytics tools.

The data you generate on how users discover you and how they connect with your titles, etc. can help you get your big break in the music industry.

We like the real-time monitoring solution with Bandcamp, it’s our favorite music analytics tool.

YouTube Studio

Now Spotify, Apple Music, Bandcamp, etc. are all able to deliver music data analytics but they all look like amateurs when compared to the daddy of the social media platforms, YouTube.

YouTube Studio is without a doubt one of the best music analytics tools that we’ve ever seen and it’s the kind of data that will help you break out into the wider music industry too.

Streaming platforms are where people get their music in the 202Xs and more than 70% of all the songs people listen to online are on streaming platforms.

YouTube knows that you can grow your audience (and thus, their revenue) when you have as many data sources as possible.

The only downside to YouTube studio is that there’s so much data that it can be overwhelming at first.

Next Big Sound

You need a decent laptop to run Next Big Sound, the kind you could easily run a digital audio workstation on but this media analytics tool is a beast and it tracks music for artists on a cross-platform basis so you can get streaming data, social media data, and data from other sources and combine it into a single data report.

This is a serious music industry tool and you will find it generates incredibly useful music data but at a.) more of a cost than the platform analytics tools and b.) with more of a learning curve to get the most out of it.

Try it out here.

Chartmetric

This goes beyond basic data analytics and not only will it provide useful data on your music but also on the industry trends and the industry as a whole.

If you want to know where music will be in a year’s time? This is the way to predict that and position yourself in a way to take advantage of it.

Try it out here.

Awario

Awario is less about data for music and more about your social media profile. Where are you being mentioned online, by whom and where should you be focusing your marketing strategy to get the best results for your music?

The web is a huge place and there’s much more to selling your songs than slapping them on Apple music and waiting for success to come to you.

One obvious marker of success is when your reach extends beyond music streaming services and radio airplay and people start talking about your performance everywhere.

Try it out here.

Soundcharts

Once you’re getting radio stations to play your music, you’re going to want to know where your audience is beyond your locality and get access to insights across the globe.

And that’s where Soundcharts comes in, they can track your airplay in multiple markets and help you benchmark your performance against your competition.

They also bring in the different platforms in the digital world and allow you to combine the insights between real-world and online services.

Try it out here.

Your Music Distributor

There are dozens of distribution services out there (we’ve got a list of free distribution services to get you started if you’ve not started using one yet).

And each of them has its own digital tool to track performance and give you audience insights, etc. and as access to this is usually free? Then, it’s a no-brainer to take their data and analytics and leverage it to build your music career.

Amazon Music

Amazon may not be as popular as Spotify and Apple music but they do have some cool tools for entertainment intelligence in the music business and, in particular, you can learn a lot about your audience demographics by switching on Alexa and then interrogating Amazon directly about your audience engagement and music marketing.

We understand that Amazon is working hard on this to ensure that they give you better insights than any other streaming services and it’s so much easier to use than many of the other packages that if your work appears on Amazon Music? This is a no-brainer tool to adopt.

Deezer For Creators

Market intelligence from Deezer is great, though it takes some work on the platform to keep track of your music or the music created by a stable of artists.

However, once you do have it automated, they can create excellent profiles that really help in today’s music industry.

If you want a data-driven approach to building a career for an artist or artists, then Deezer for Creators can make a real difference for you.

Try it out here.

Final Notes

It’s not easy to get your music on every platform particularly if you’re a solo artist working out of your home.

But even a solo artist can gain useful data from analytics tools and use that data to grow their audience and their reach.

At a bare minimum, you should be using the free tools provided by the platforms that you already use.

Once you get to a certain size it’s time to consider investing in even more data analysis to get your music career to the next level and the level after that.

So, why not get started, today?