Rating: 5 Stars
Bonobo is downtempo hipster vibe royalty. His musical and compositional meanderings have been variously described as: electronica, downtempo, nu jazz, trip hop, and world music.
When I recently re-started hunting this slice within the wide arc of electronic inspired music, Bonobo was one of my first discoveries. He is a master at this vibe and is highly succesful at it. He releases a new work every 3 or more years.
Usually for me, this vibe is all about theme and variation. It’s about the groove, for sure, and he has an innate sense for meandering, pulsating forward-moving beats that pair perfectly with an OG Kush high, sliding down the slopes, or for slow boardwalk strolling.
His tiny details and subtle variation is what elevates the often repetitious aspect of this laneway. If you have never done the downtempo thing you could never go wrong with a back catalog spin of his work.
I have not spun this LP in full yet but after the trickle release singles and this morning’s coffee chill, it’s all him. He’s a pro. 3.5 Million MSL’s. Estimated 10.5 Million World Wide Monthly Listeners.
Yes, he has a devoted following.
So the question is: are you a Bonobo fan already? Are you a hater? Or have you never heard of him?
*Or should we call it New Age. Where has that term gone to? It’s as if it was a hated label and it morphed into ‘chill’ ‘downtempo’ ‘ambient’. I dunno, just a ramble. This is NOT New Age.
Clint Ward is a music industry veteran know by many as “SeeDub”. Currently he’s creatively at large with the The Audioward and is co-founder at New Music World. Clint was a founder at Emagic North America, worked at Apple, Apogee, Line 6, IMSTA and Roland Cloud. He’s a music creation technologist, passionate music curator and fierce industry observer.
Clint’s New Music Monday podcasts are legendary for their unique insights and prescient support of emerging artists. Tune in each week as SeeDub tees off on all the latest sounds from around the world! The bookies in London don’t lock in their odds on the Grammies before checking with this guy.